| May 07, 2024
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About UoN | Academic Affairs | Research | Resources and Services |  |
ÚÑÈí |
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About UoN | Academic Affairs | Research | Resources and Services | |
ÚÑÈí |
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Dr. Syed Zeeshan Zahoor
Assistant Professor
Department of Business Management.....
College of Economics, Management and Information Systems
Telephone: (+968)25446 Extension: 505 eMail: zeeshan@unizwa.edu.om Office Location: 11 H 10.. Time at UoN: Since 2023 Marital Status: Single.....
Assistant Professor
Department of Business Management.....
College of Economics, Management and Information Systems
Academic Qualifications
- Ph.D., University of Kashmir, 2020
- MBA, University of Kashmir, 2014
Teaching Activities
- Marketing
- Digital Marketing
- Consumer Behavior
- Strategic Management
- International Marketing
- Retail Marketing
Research Activities
- Publications
- 1. 2024 Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage
- 2. 2022 Analysing the Effect of Social Media on Customer Equity: A Study of Fast-food Restaurants
- 3. 2019 Social media and purchasing behavior: A study of the mediating effect of customer relationships
- 4. 2017 Social Media Marketing and Brand Equity: A Literature Review.
- 5. 2016 Impact of social media marketing on brand equity
Article:
Faculty Administrative Experience
Junior Research Fellowship, University Grants Commission, Government of India. Senior Research Fellowhip, Univeristy Grants Commission, Government of India.
- 2024 - Present: Course Coordinator - Introduction to Business, Department of Management, CEMIS, University of Nizwa
- 2024 - Present: Program Coordinator - Tourism & Recreational Facilities Management, Department of Management, CEMIS, University of Nizwa
Junior Research Fellowship, University Grants Commission, Government of India. Senior Research Fellowhip, Univeristy Grants Commission, Government of India.
Scientific IDs:
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