Dr. Asad Ahmad - جامعة نزوى

| 24 مارس 2026م

Dr. Asad Ahmad
Assistant Professor
Department of Management..
كلية الاقتصاد والادارة ونظم المعلومات

هاتف: (+968)25446505(968+)

محول: 505

البريد الإلكتروني: asad.ahmad@unizwa.edu.om

موقع المكتب: .11H10.

يعمل في الجامعة: منذ 2026

الحالة الاجتماعية: Married..

Dr. Asad Ahmad is an Assistant Professor in the Department of Management, University of Nizwa. He’s having around 9 years’ experience of teaching and mentoring, Doctorate, Masters and Bachelor students. Before joining UoN, he was working as an Assistant Professor (Marketing) at the Department of Management, Jamia Hamdard, New Delhi- India. He holds a Doctorate Degree from the Department of Business Administration, Aligarh Muslim University where he was a UGC-Senior Research Fellow (Government of India). He has a good academic record with a number of good research papers published and accepted in reputed journals (30+ papers in SSCI, ESCI, ABDC A, B and C and SCOPUS indexed journals). He and his team has been awarded a number of sponsored projects as well as to organize Conference and FDP by ICSSR and ATAL (Government of India). He was also a recipient of University Medal in his Graduation.

المؤهلات الأكاديمية

PhD، Aligarh Muslim University، 2017، Determinants of Online Buyer Behavior: A Study of Youth in India
MBA، Aligarh Muslim University، 2012، Social Media Advertisement and its impact on Consumer Buying Behavior

الأنشطة البحثية

- الاهتمامات البحثية

Marketing
Consumer Behaviour
Advertising
E-Service Quality
Tourism
Ethical Consumption

- العرض في المؤتمرات

Have presented research findings in National and International conferences organized by institutions like IMRA (UK), IIM Bangalore, IIM Ahmedabad, IIM Rohtak, IIT Roorkee, TAPMI MAHE, MDI Delhi, IMI New Delhi, NIT Srinagar, NIT Hamirpur, Aligarh Muslim University, Jamia Millia Islamia, Delhi University, FIIB, Royal University of Bhutan, Integral University and Doon Business School on a regular basis since 2015

- المنشورات

مقال:

1. 2026 Analyzing the origins and impact of greenhushing through a sustainable development lens، Ahmad, A., Garg, S., Bhasin, J., Mushtaq, S., & Rahman, O. (2026). Analyzing the origins and impact of greenhushing through a sustainable development lens. Corporate Governance and Sustainability Review, 10(1), 39–51.
2. 2025 Consumer adoption of online food delivery services: Scale development and validation، Ahmad, A. (2025). Consumer adoption of online food delivery services: scale development and validation. Journal of foodservice business research, 28(2), 277-294.
3. 2025 How satisfied am I with mobile wallets? Exploring the nexus between MSQual, hedonism, and satisfaction
4. 2025 A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour
5. 2025 Exploring consumer purchase aversion amid Israel-Palestine war: a comparative study of consumers in India and GCC countries، Abbas, S., Ahmad, A., & Abbas, H. (2025). Exploring consumer purchase aversion amid Israel-Palestine war: a comparative study of consumers in India and GCC countries. Journal of Islamic Marketing, 16(5), 1493-1521.
6. 2025 Understanding behavioral intentions in E-waste management: a combined PLS-SEM, NCA, and IPMA approach
7. 2025 Negative Perceptions, Attitudes, and Adoption Intentions: Unravelling Metaverse Adoption Challenges، Kirmani, M. D., Sadiq, M. A., Uddin, S. F., Adil, M., Ahmad, A., Asadul Haque, M., & Thaichon, P. (2025). Negative Perceptions, Attitudes, and Adoption Intentions: Unravelling Metaverse Adoption Challenges. Journal of Consumer Behaviour, 24(6), 2872-2896.
8. 2025 Do digital payments enhance online food ordering? A study of zoomers and millennials in an emerging economy، Gedi, V. K., Abbas, S., & Ahmad, A. (2025). Do digital payments enhance online food ordering? A study of zoomers and millennials in an emerging economy. British Food Journal, 127(12), 4546-4565.
9. 2024 Factors influencing the intention to purchase health insurance: A study of Indian tobacco and alcohol consumers
10. 2024 Factors Determining Curtailment Behaviour of Youths: Moderating Role of Government Policies
11. 2024 Academic writing in the age of AI: Comparing the reliability of ChatGPT and Bard with Scopus and Web of Science
12. 2023 Consumer lifestyles and ecological behavior: A study of car buyers in India، Adnan, A., Ahmad, A., & Khan, M. N. (2023). Consumer lifestyles and ecological behavior: A study of car buyers in India. Business Strategy and the Environment, 32(4), 1752-1764.
13. 2023 Sustainable behavior with respect to managing E-wastes: factors influencing E-waste management among young consumers
14. 2023 The state of research in green marketing: A bibliometric review from 2005 to 2022، Bhardwaj, S., Nair, K., Tariq, M. U., Ahmad, A., & Chitnis, A. (2023). The state of research in green marketing: A bibliometric review from 2005 to 2022. Sustainability, 15(4), 2988.
15. 2023 Food-leftover sharing intentions of consumers: an extension of the theory of planned behavior، Kirmani, M. D., Uddin, S. F., Sadiq, M. A., Ahmad, A., & Haque, M. A. (2023). Food-leftover sharing intentions of consumers: an extension of the theory of planned behavior. Journal of Retailing and Consumer Services, 73, 103328.
16. 2023 Online impulse buying and cognitive appraisal theory: two countries comparison
17. 2023 Why do Academicians Share Knowledge? A Study of Higher Education Institutions in India
18. 2022 A critical review of stock market development in India، Salameh, S., & Ahmad, A. (2022). A critical review of stock market development in India. Journal of Public Affairs, 22(1), e2316.
19. 2022 Socio-environmental considerations and organic food consumption: An empirical investigation of the attitude of Indian consumers، Kirmani, M. D., Shahzad, N., Ahmad, A., Uddin, S. F., Ayyub, S., & Adil, M. (2022). Socio-environmental considerations and organic food consumption: An empirical investigation of the attitude of Indian consumers. Food Quality and Preference, 100, 104604.
20. 2022 OdorTAM: technology acceptance model for biometric authentication system using human body odor
21. 2020 Employer branding aids in enhancing employee attraction and retention، Ahmad, A., Khan, M. N., & Haque, M. A. (2020). Employer branding aids in enhancing employee attraction and retention. Journal of Asia-Pacific Business, 21(1), 27-38.
22. 2020 Investigating factors affecting intention to use government websites for COVID-19-related information: an empirical study، Ahmad, A., & Kirmani, M. D. (2020). Investigating factors affecting intention to use government websites for COVID-19-related information: an empirical study. International Journal of Electronic Government Research (IJEGR), 16(2), 60-74.
23. 2020 Predicting attitude of young Indian consumers toward brand pages over social media: A structural equation modeling approach، Ahmad, A. (2020). Predicting attitude of young Indian consumers toward brand pages over social media: a structural equation modeling approach. Journal of Public Affairs, 20(3), e2093.
24. 2019 Lifestyles Concepts and Ecological Behavior: An Empirical Study in India، Ahmad, A., Adnan, A., & Khan, M. N. (2019). Lifestyles concepts and ecological behavior: An empirical study in India. Serbian Journal of Management, 14(2), 405-419.
25. 2018 Advertising on Social Networking Sites (SNSs): Exploring the Gender Differences، Ahmad, A., Khan, M. N., & Rahman, O. (2018). Advertising on social networking sites (SNSs): Exploring the gender differences. Pacific Business Review International, 11(3).
26. 2017 Utilitarian and hedonic value: Measuring service quality in online retailing، Rahman, O., Ahmad, A., & Khan, M. N. (2017). Utilitarian and hedonic value: Measuring service quality in online retailing. IIMS Journal of Management Science, 8(2), 247-264.
27. 2017 Developing a website service quality scale: A confirmatory factor analytic approach، Ahmad, A., & Khan, M. N. (2017). Developing a website service quality scale: A confirmatory factor analytic approach. Journal of internet Commerce, 16(1), 104-126.
28. 2017 Factors Influencing Consumers` Attitudes toward Social Media Marketing، Ahmad, A., & Khan, M. N. (2017). Factors influencing consumers’ attitudes toward social media marketing. MIS Review, 22(1/2), 21-40.
29. 2017 Students seeking health-related information over internet: an empirical study، Ahmad, A., & Khan, M. N. (2017). Students seeking health-related information over internet: an empirical study. Journal of Health Management, 19(2), 352-367.
30. 2017 Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India، Ahmad, A., Rahman, O., & Khan, M. N. (2017). Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India. Journal of Research in Interactive Marketing, 11(3), 246-267.
31. 2017 Exploring the use of internet by university students for seeking health related information، Ahmad, A., Khan, M. N., & Rahman, O. (2017). Exploring the use of internet by university students for seeking health related information. Interactive Technology and Smart Education, 14(4), 279-295.
32. 2017 Examining the role of consumer lifestyles on ecological behavior among young Indian consumers، Adnan, A., Ahmad, A., & Khan, M. N. (2017). Examining the role of consumer lifestyles on ecological behavior among young Indian consumers. Young Consumers, 18(4), 348-377.
33. 2016 Consumer`s perception of website service quality: An empirical study، Ahmad, A., Rahman, O., & Khan, M. N. (2016). Consumer`s perception of website service quality: An empirical study. Journal of internet Commerce, 15(2), 125-141.
34. 2015 Mapping Online Buyer Behavior: A Critical Review of Empirical Studies، Ahmad, A., & Khan, M. N. (2015). Mapping online buyer behavior: A critical review of empirical studies. Pacific Business Review International, 8(2).

الخبرة الإدارية

2024 - 2026: Member of the Departmental Conference, Seminar & FDPs Committee - Department of Management, Jamia Hamdard
Successfully coordinated several workshops and conferences
2023 - 2026: Member of the University IQAC team - Jamia Hamdard
Active member in evaluating research growth in the University
2022 - 2025: Course Coordinator- BBA - Jamia Hamdard

خدمة المجتمع

Coordinated several awareness program

الأنشطة الاستشارية

Consultancy of several student startups، Jamia Hamdard، New Delhi, India

العضوية في الهيئات المهنية

-الآن: Editorial Board Member- Humanities and Social Sciences Communications
-الآن: Journal editorial Board- Journal of Innovation & Knowledge

الجوائز والتقدير

2017 Best Paper Award at 7th IIMA Conference on Marketing in Emerging Economies
2010 • University Medal in BA Communicative English
Jamia Hamdard Certificate of Recognition for quality research, 2026; 2025; 2024; 2023

حدّث ملفك الشخصي

الرابط المباشر للصفحة: https://www.unizwa.edu.om/staff/cemis/asad.ahmad | تنزيل السيرة الذاتية