Dr. Asad Ahmad is an Assistant Professor in the Department of Management, University of Nizwa. He’s having around 9 years’ experience of teaching and mentoring, Doctorate, Masters and Bachelor students. Before joining UoN, he was working as an Assistant Professor (Marketing) at the Department of Management, Jamia Hamdard, New Delhi- India. He holds a Doctorate Degree from the Department of Business Administration, Aligarh Muslim University where he was a UGC-Senior Research Fellow (Government of India). He has a good academic record with a number of good research papers published and accepted in reputed journals (30+ papers in SSCI, ESCI, ABDC A, B and C and SCOPUS indexed journals). He and his team has been awarded a number of sponsored projects as well as to organize Conference and FDP by ICSSR and ATAL (Government of India). He was also a recipient of University Medal in his Graduation.